What is Coaching?

What is Coaching?

“Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential”.


Coaching is a collaborative process in which the coach support the client in his/her enhancement of work performance, life experience, self-directed learning and personal growth. This partnership between a coach and an individual supports the achievement of goals set by the individual.

In Professional Coaching, the clients being coached are seen to have the “right” insights to answer their own questions. The coach does not come into the conversation as the expert in the client’s life; rather, the coach holds the client as resourceful, creative and whole – very capable of finding her own solutions. The value of the executive and career coach here is in helping the individual to see in a new way, so that the answers which were transparent to the client before become more visible and therefore attainable. The coach creates a safe environment for the individuals to see their own blind spots and, from this, to take actions more in alignment with their whole selves.

Through the process of coaching, clients can expect to experience fresh perspectives on personal challenges and opportunities, enhanced thinking and decision making skills, improved interpersonal effectiveness, and increased confidence in carrying out their chosen work and life roles. With a commitment to enhance their personal effectiveness, they can also expect to see results in the areas of productivity, personal growth and satisfaction with life and work, and the achievement of meaningful goals.